As one of our readers accurately observed yesterday, CAAFlog’s readers seem to be smarter than your average bear.  Perhaps you all can help educate this unfrozen caveman lawyer.

As I was reading WorldNetDaily’s latest update on the Lakin case this morning, here, I rolled my cursor over a hyperlink.  I was surprised to see an ad for Samsung pop up.  When I then roll over two others, Intel adds pop up.  On a fourth, a Hewlett Packard ad popped up.  On a sixth, a Verizon ad came up.  A seventh brought up what appears to be a Microsoft ad. 

It’s bad enough that apparently the U.S. Treasury is subsidizing the Lakin defense effort in the form of reduced tax receipts resulting from tax deductible contributions to LTC Lakin’s legal defense fund.  But am I also subsidizing WorldNetDaily when I buy products or services from Samsung, Intel, Hewlett Packard, Verizon, and Microsoft (all of which I have)?  Are these reputable companies directly entering into contracts with such a conspiracy-theory-peddling outfit as WorldNetDaily?

Could those of you who know more about how Internet advertising works than do I (which probably equates to roughly 100% of the non-guano-crazy CAAFlog readership — and perhaps a large chunk of the guano-crazy readership as well) enlighten me on that?

2 Responses to “Request for some info from our readers”

  1. Zachary Spilman says:

    Take a close look at those “hyperlinks.” They’re actually contextual text linked ads, which are usually propagated automatically with code. I see them as double-underlined in both Chrome and IE8 (as opposed to single-underlined for other links). Website content, as with all other facets of modern life, is a marketable commodity.

    The contractual relationship between the advertisers is probably tenuous; you’re supporting WorldNetDaily when you visit the site. You visit, they analyze and market your traffic to advertising firms, the firms sell it to other firms, who market it to companies like Samsung, Intel, etc., rise, repeat.

    Also, I’m not sure it’s fair to say that companies like Samsung, Intel, HP, Verizon, and Microsoft are “reputable.”

  2. Late Bloomer says:

    Exactly. You support WND by visiting its site (and citing its site). Not the other way around (i.e. you don’t [directly] support WND by purchasing from those companies). WND can then sell the fact that you (and all the others) visit their site. They can analyze their demographic audience and sell to those companies that target the same/similar demographic. However, I suppose that when you do purchase products from those companies, you validate their buyer-behavior assumptions that are predicated on those demographics.

    Isn’t capitalism wonderful?